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    Local content, sports drove premium VOD revenue to $1b in H1 2024: Media Partners Asia

    • 19.09.2024
    • By exchange4media
    exchange4media

    A report by Media Partners Asia said that sports content attracted the highest number of unique viewers, with 9 of the top 15 titles belonging to the sports genre – 6 of which were BCCI events.

    Read the complete story on exchange4media

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