New OTT platforms spring up in cluttered market to target niche themes
14.07.2024
By Lata Jha
LiveMint
Several experts said that local OTT platforms can leverage their understanding of regional preferences, languages, and cultural nuances to create content that resonates more deeply with the audiences.
YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement
