Is free YouTube content costing Sony its TV audience?
05.07.2024
By Aditi Gupta
exchange4media
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube.
YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement
