From box office to OTT: Streaming giants ramp up marketing to woo more viewers
20.05.2024
By Lata Jha
LiveMint
The idea is to capitalize on the buzz already prevalent due to the theatrical success as well as bring in a fresh set of audiences who may not have visited cinemas.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
