T20 World Cup: ‘Viewership will spike as most games in prime-time slot’
15.05.2024
By Aditi Gupta
exchange4media
Kingshuk Mitra – Head of Ad Sales – Star Sports, Disney Star, and Dhruv Dhawan – Head of Ads – Disney+ Hotstar India, share why the upcoming 120 World Cup will continue to draw advertisers & audiences.