For nearly 20 years, Karla Ortiz has worked as a concept artist, bringing to life an entire universe of characters in projects like Black Panther, Avengers: Infinity War and Thor: Ragnarok. She’s credited with coming up with the main character design for Doctor Strange in her own blend of impressionist and magic realism styles honed by decades of practice.

She was horrified to learn last year that her work at the forefront of multibillion-dollar franchises is being used to train generative artificial intelligence systems without her knowledge or consent. Imitations of her work are now floating all across the web. Her name has been fed into Midjourney, an AI art generator, more than 2,500 times to create art that looks like hers. She’s been paid nothing.

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