National Cinema Day is back in time to ring out summer. On Aug. 27 — a Sunday — thousands of theaters across the U.S. will slash movie ticket prices to $4 or less for any title in any format.

The second annual National Cinema Day hopes to build on the success of a similar offering over Labor Day weekend last year, when tickets were just $3. The overall initiative is the brainchild of the Cinema Foundation, a relatively new nonprofit organization that’s affiliated with the National Association of Theatre Owners.

Read the complete story on The Hollywood Reporter