In its 24th year, the global annual analysis forecasts E&M spending by consumers and advertisers across 53 territories in 13 sectors, including those in India.
With new launches from international players. and increasing “pay-lite” options, OTT revenue has surged in recent years., expanding a further 25.1 percent in 2022 to reach Rs.14,855 crore (US$1.8bn). This is over six times the revenue of 2018, the report stated, according to a media statement from PwC.
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