According to EY’s 2023 report on the Media & Entertainment sector, the top six metros contributed 33% to total paid subscriptions in India.

In order to expand subscription video-on-demand (SVOD) penetration in India, beyond tier 1 and affluent audiences, OTT platforms must embrace strategic measures including the release of regional content and catering to the diverse preferences of Tier 2, 3, and 4 audiences, according to industry experts.

Read the complete. article on BestMediaInfo