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    FICCI FRAMES Fast Track 2022 | M&E Consumption: Evolving Trends Across Segments

    • 27.09.2022
    • By Creative First

    India’s media & entertainment landscape is unique, post-pandemic growth has been shared across segments. We have moved from every TV tuned to Doordashan’s Ramayan to the age of video on demand, music streaming, and podcasts – a trend that is changing the dynamics of media consumption. This panel will explore trends such as digital vs print readership, short vs long vs episodic video, the resilience of radio, the rise of regional and vernacular media, etc.

    Panelists:

    Anshul Ailawadi, Head Youth, Music and English Entertainment, Viacom18

    Shibasish Sarkar, CEO, International Media Acq Corp (IMAC)

    Blaise Fernandes, President & CEO – Indian Music Industry

    Aditi Srivastava, Co-Founder – Pocket Aces

    Sushant Sreeram, Head, SVOD business, Amazon Prime Video

     

    Moderator:

    Ashish Pherwani, Partner-Media & Entertainment Advisory Services, EY