According to the latest report ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year.

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https://www.exchange4media.com/digital-news/indian-short-video-platforms-bring-back-97-of-tiktoks-user-base-redseer-112492.html

Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category.

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https://www.exchange4media.com/media-tv-news/will-a-9-growth-in-kids-category-translate-into-revenue-viewership-112488.html

A closer look at the numbers for 2016, 2018 and 2020, shows that just over half of TV viewers and homes have always been in rural India.

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https://www.business-standard.com/article/opinion/the-future-of-television-121042101264_1.html

It has been a tough year,” sighs Siddharth Roy-Kapur, president, @producers_guild. He can say that again. About two-thirds of the Indian film industry’s revenue was wiped out last year.

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https://www.business-standard.com/article/current-affairs/covid-ravaged-indian-cinema-s-plot-falters-will-take-years-to-pick-up-121042200007_1.html

Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020.

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https://www.exchange4media.com/media-tv-news/growth-in-tv-penetration-a-boon-for-broadcasters-amid-digital-onslaught-112458.html

Cinemas owners are seeking property tax waiver, reduction in fixed electricity charges, automatic licence renewal and 100% occupancy permits as soon as they reopen, in order to survive.

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https://www.livemint.com/industry/media/cinema-owners-appeal-government-for-aid-as-second-covid-wave-hits-business-11618902199627.html

The former CEO of 21st Century Fox delivered the keynote address at the APOS conference.

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https://www.indiantelevision.com/iworld/over-the-top-services/the-future-belongs-to-creator-led-franchises-james-murdoch-210421

That’s a notable uptick from the streamer’s 2020 spend of $11.8 billion, as the pandemic prompted production delays across the industry, and a 2019 content spend of $13.9 billion.

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https://variety.com/2021/tv/news/netflix-2021-content-spend-17-billion-1234955953/