Latest Blog
AI, Authorship, and the Future of Storytelling
- By Atika Farooqui
In this episode of Industry Spotlight by Creative First, Atika Farooqui, Artist, Celebrity Host, Actor, Tedx Speaker, Lyricist, joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to reflect on her journey across media and technology's evolving role in storytelling.
Latest News
LATEST NEWS
Smart TV companies, FAST platforms seek light-touch rules for digital TV ecosystem
- 15.05.2026
- Exchange4media
LATEST NEWS
The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boom
- 15.05.2026
- Economic Times
LATEST NEWS
86% US media planners may shift budgets to CTV if transparency improves: Study
- 15.05.2026
- BestMediaInfo
LATEST NEWS
OTT platforms may use microdramas to pull younger viewers, but ad interruptions could hurt scale
- 15.05.2026
- BestMediaInfo
Latest Report

AI in the Creative Industry: Deepening the Value Chain
- 01.05.2026
- By Koan Advisory Group & Creative First
Events
Creative Industries Unite to Defend Copyright in the Age of Artificial Intelligence
- 28.04.2026
- By Creative First
Creative industry leaders from across India came together last week at three industry roundtables in Mumbai, Delhi and Hyderabad to defend copyright in the age of artificial intelligence, calling on policymakers to strengthen, not weaken copyright which underpins creativity, investment and jobs.
Rewarding our Creative Future in the Age of AI: MPA Chief Charles Rivkin Joins Minister Ashwini Vaishnaw at AI Impact Summit to Discuss Future of Creative Economy
- 16.02.2026
- By MIB, MPA, FICCI & Creative First
On the opening day of India’s AI Impact Summit, Charles Rivkin, Chairman and CEO of the Motion Picture Association (MPA), joined Shri Ashwini Vaishnaw, Minister for Information & Broadcasting (MIB), Electronics & Information Technology (MeitY), and Railways, Government of India, for a fireside conversation on the future of Artificial Intelligence (AI) and the creative economy.



















