Latest Blog
AI, Authorship, and the Future of Storytelling
- By Atika Farooqui
In this episode of Industry Spotlight by Creative First, Atika Farooqui, Artist, Celebrity Host, Actor, Tedx Speaker, Lyricist, joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to reflect on her journey across media and technology's evolving role in storytelling.
Latest News
LATEST NEWS
Brands move beyond match-time ads into creator-led cricket communities: YouTube
- 27.05.2026
- Storyboard18
LATEST NEWS
Parliamentary panel to examine Meta, X, Google, Amazon over net neutrality concerns
- 27.05.2026
- Storyboard18
LATEST NEWS
71% of Gen Z sports fans buy after seeing sports ads, brands chase cricket superfans: YouTube study
- 27.05.2026
- Storyboard18
LATEST NEWS
66% of cricket consumption now happens on non-live content, Search and YouTube drive engagement: Google
- 27.05.2026
- Storyboard18
Latest Report

AI in the Creative Industry: Deepening the Value Chain
- 01.05.2026
- By Koan Advisory Group & Creative First
Events
Creative Industries Unite to Defend Copyright in the Age of Artificial Intelligence
- 28.04.2026
- By Creative First
Creative industry leaders from across India came together last week at three industry roundtables in Mumbai, Delhi and Hyderabad to defend copyright in the age of artificial intelligence, calling on policymakers to strengthen, not weaken copyright which underpins creativity, investment and jobs.
Rewarding our Creative Future in the Age of AI: MPA Chief Charles Rivkin Joins Minister Ashwini Vaishnaw at AI Impact Summit to Discuss Future of Creative Economy
- 16.02.2026
- By MIB, MPA, FICCI & Creative First
On the opening day of India’s AI Impact Summit, Charles Rivkin, Chairman and CEO of the Motion Picture Association (MPA), joined Shri Ashwini Vaishnaw, Minister for Information & Broadcasting (MIB), Electronics & Information Technology (MeitY), and Railways, Government of India, for a fireside conversation on the future of Artificial Intelligence (AI) and the creative economy.



















